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Turn employee insight into meaningful culture change

Understanding culture requires more than survey data alone. Without meaningful employee feedback, organisations can struggle to understand why people think, feel and behave the way they do, making it difficult to turn insight into meaningful action. Our CHANGE Focus Groups provide a structured, qualitative approach to uncovering the experiences, behaviours and barriers shaping your workplace culture.

Start your path to Five Star

Problems we solve

Understanding culture requires more than survey data alone. Without meaningful employee feedback, organisations can struggle to understand why people think, feel and behave the way they do, making it difficult to turn insight into meaningful action. Our CHANGE Focus Groups provide a structured, qualitative approach to uncovering the experiences, behaviours and barriers shaping your workplace culture.

Delivered through the CHANGE (Culture for High-Performance through Awareness, Navigation, Growth and Engagement) framework, our facilitated 60-minute focus groups bring together employees from across departments and levels of the organisation to explore key themes relating to health, safety and wellbeing culture. Through open discussion, we uncover the root causes behind employee perceptions, identify emerging issues, and provide leaders with a deeper understanding of what is really happening on the ground.

Understanding your challenges

Why organisations use CHANGE Focus Groups

Many organisations have culture data, but still face common challenges:

  • Limited qualitative insight into employee experiences and behaviours
  • No clear understanding of why employees respond to initiatives in different ways
  • Difficulty translating survey findings into meaningful action
  • Limited opportunities for employees to feel heard and contribute to change
  • Fragmented feedback that lacks structure or consistency

CHANGE Focus Groups help bridge the gap between data and action by providing the context behind employee perceptions and revealing the cultural drivers influencing behaviour, engagement and performance.

What's included

What the focus groups include Facilitated employee focus groups Our experienced facilitators create a structured, independent environment where employees feel comfortable sharing honest feedback. Sessions bring together different voices from across the organisation to uncover themes, barriers and opportunities for improvement. Qualitative culture insight Go beyond metrics to understand the “why” behind employee perceptions. Focus groups reveal patterns in communication, leadership behaviours, trust, wellbeing, engagement and workplace culture that may not be visible through surveys alone. Integrated CHANGE reporting Receive a detailed report summarising the key themes, findings and insights identified through focus groups. Where delivered alongside the CHANGE Assessment Tool, findings are combined to provide a richer, evidence-based understanding of organisational culture. Prioritised recommendations Turn insight into action with practical recommendations designed to address challenges, improve engagement and support measurable culture change.

Start elevating your standards

Key deliverables

CHANGE Focus Groups help organisations:

  • Give employees a meaningful opportunity to be heard
  • Understand the reasons behind employee perceptions and behaviours
  • Uncover hidden barriers impacting health, safety and wellbeing culture
  • Translate fragmented feedback into clear priorities for action
  • Strengthen engagement, trust and organisational alignment
  • Support long-term culture change through evidence-based insight

Demonstrate measurable impact

Unlock measurable benefits across financial performance, reputation, operations, compliance, and customer outcomes.

Financial: Identify inefficiencies, reduce costs, minimise revenue loss, and avoid environmental penalties.

Reputational: Strengthen brand credibility, reduce negative exposure, and showcase progress to stakeholders, including in sustainability reporting.

Operational: Pinpoint culture gaps, manage business continuity risks, and enable internal benchmarking to drive improvement.

Legal & Regulatory: Identify compliance risks, avoid fines or prosecutions, and support supply chain obligations.

Customer/Product: Improve satisfaction and better meet Service Level Agreements (SLAs).

Honour Awards: Your path to recognition

Achieving a Five Star Audit opens the door to respected awards in health, safety, and environmental management. Built on your audit results, the process highlights the strength of your systems, people, and culture. It’s a chance for organisations committed to excellence to gain global recognition for their achievements.

Learn more

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