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Images of wellbeing

Images of wellbeing: multimedia competition 2018

The British Safety Council is launching an exciting new competition to find the best images of wellbeing. The organisation has a long history of producing posters to inform, educate and campaign around safety, health and wellbeing. With the way we consume media changing, posters are becoming more digital friendly and the competition is looking for both moving and static images to illustrate your messages.

We have seen how the London Underground has a strong digital poster presence with screens placed alongside escalators, allowing business and campaigns to advertise, promote and engage in a more diverse way using multimedia. Research suggests that having art in the workplace boosts productivity, reduce stress and increase wellbeing.

In keeping with our legacy of safety posters, the British Safety Council is launching Images of wellbeing, a multimedia poster competition focussing on wellbeing at work or school/college and we want you – those above and below 21 years - to get involved. Deadline for entry is Monday 3rd September 2018 and winners will receive cash prizes and exhibit at a London venue. Along with the poster, we would also like you to submit 300-500 words on how your work addresses wellbeing. See here or below the form for terms and conditions (including with information on digital formats) and below for how to enter.

Wellbeing has become a buzzword in the workplace, but there is much more to wellbeing than subsidised gyms and free fruit. It is inextricably linked to personal happiness and fulfilment and influenced by a combination of factors – from our predisposition, to where you live and how you work or study.

We can’t wait to see what you produce!

Enter the competition

What do we mean by wellbeing?

Wellbeing is a common idea these days, but what do we mean by it and what do we think produces or enhances it?

What is wellbeing?

Top of the list must be a sense of ‘feeling good’. It has an idea that our subjective state can be characterised by a sense of the positive (and of course, with poor wellbeing, a sense of the negative). It can draw in states of being that are more physical, mental or social

On the physical side wellbeing can mean both an absence of pain but more crucially an enhanced feeling of physical capability and potential. 

Mentally it can mean calmness, but that doesn’t always mean an absence of thought. It can be when you are full of ideas and plans for the future. This can be characterised by ideas of hope and potential, but also of reflection and analysis.

Which brings us to the social. Feeling good can be closely connected to feeling socially connected, that you have people around you that you care about (friends, family etc), whose company you enjoy and/or activities that fulfil you.

What causes wellbeing?

What makes us feel good and enhance our wellbeing can be as varied as the people who live on this planet. Commonly, wellbeing is associated with a good life that is socially connected, meaningful activities, an interesting and rewarding job, good physical and mental health and a good balance between your capability and the demands that are placed on you.

Visualising wellbeing

Research tells us that sustained looking at an image can focus the mind on the here and now, helping to reduce racing thoughts by bringing you back to the present and what is in front of you. Any poster, for example, might want to draw attention to the shape of the image, to areas of light and shadow, to the colour and texture of the image.

Contestants in the competition will be asked to explain how their poster addresses wellbeing. For example, research shows that bright colours to brighten up a dark working environment can help mental wellbeing.

Finding inspiration

For inspiration and great ideas have a look at the Arts Council and Paintings in Hospitals.

Submit your design

Deadline for entry is Monday 3rd September 2018 and winners will receive cash prizes and exhibit at a London venue.

Along with the poster, we would also like you to submit 300-500 words on how your work addressing:

  • The theme your design explores
  • How you would use the poster in the workplace / school
  • Why you have chosen your message
  • Who is the target of the message
  • Where you would locate your poster (e.g. social media, staff room etc).

Your static poster should fit these specifications: please submit as a PDF, with a resolution of 300dpi, in colour format CMYK in size B1. It should also have a 3mm bleed to all edges.

Your moving poster should be submitted as a MP4 file, exceed no more than 30 seconds, have an aspect ratio of 16:9 and be a minimum of HD 1080x1920 in size.

Please see the terms and conditions for full specifications.


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