British Safety Council supports campaign to stop babies choking to death

St John Ambulance launches a new campaign today to inform parents about what to do if their baby starts choking.

With 80% of parents not knowing what to do, The Chokeables is a campaign of videos, advice and first aid guides to equip parents with information about what to do in such an event.

Neal Stone, chief executive of the British Safety Council, explains why he is backing the campaign. “We need to bring this campaign to the attention of as many people as possible and the British Safety Council is pleased to help promote The Chokeables.  

“Unfortunately, babies will pick up things like pen tops and swallow them and get into trouble. Taking immediate action to stop choking is critical and the campaign describes simple procedures about what to do. And how to act quickly.

“With celebrities like John Hurt and David Walliams involved, I hope the campaign catches the public’s imagination and that more people learn these life saving first aid skills.”

The campaign can be found at St John Ambulance with an animation film voiced by David Walliams, David Mitchell, Johnny Vegas and John Hurt, along with a new parent first aid guide.